Charivari Detroit, WestCoast Weekender, The Chosen Few Picnic, and House in the Park are four dance music festivals that are produced and curated by persons of color. The founders are longtime purveyors of dance music and are committed to keeping it alive while honoring its legacy.
These four brands recently announced a one-of-a-kind brand partnership, designed to bring down the house-Literally! The international reach of these events intends to bring together artists, fashion designers, filmmakers, international deejays, media, and thousands of music lovers.
“We look forward to bringing a worldwide unified vibe of house music lovers to our events. Working as a team will allow us to refresh our perspective and reach audiences across the world while sharing innovative ideas about our future. Many of the festival favorites – Delano Smith, Osunlade, Kai Alce, Oscar P, Wayne Williams, Alan King, Ramon Rawsoul, and Bruce Bailey, will play at more than one of the festivals. This will be game-changing.” Todd Johnson, Director of Marketing/Promotion Charivari Detroit
The founders of these festivals believe that this partnership will create engaging festival content and expand the reach of each festival’s brand, associated partners, and sponsors. While spread out geographically, each festival intends this partnership to expand and amplify the audience reach by jointly sharing Artist relationships, curating sponsorships, and sharing cross-platform media buys. In addition, they hope to reach dance music lovers through their collective social media platforms, word of m…
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