Recently, The Walt Disney Company announced it will be the exclusive entertainment sponsor of the 2022 ESSENCE Festival of Culture™ presented by Coca-Cola® . This year’s celebration kicks off with the Road to ESSENCE Festival with select activations taking place in Los Angeles on June 4, Washington, D.C., on June 11, and Chicago on June 19. It culminates with ESSENCE Fest, which takes place in person in New Orleans and virtually June 30-July 3, 2022.
ESSENCE Fest is one of the largest festivals in the country, drawing more than 500,000 attendees annually over the July Fourth weekend. ESSENCE Communications, Inc. is the leading media, technology and commerce company serving Black women and communities.
This year, The Walt Disney Company invites Festival attendees to experience “The Power of Joy” and the many ways Black joy reflects itself at Disney and the communities it touches. Fans will have the opportunity to immerse themselves in culture-defining storytelling, engage in unforgettable entertainment, interact with some of today’s biggest stars and enjoy culinary experiences.
“The Walt Disney Company is proud to serve as the exclusive entertainment sponsor at the premier celebration of Black culture,” said Latondra Newton, senior vice president and chief diversity officer of The Walt Disney Company. “ESSENCE Fest affirms and amplifies the Black excellence, creativity and innovation that is reflected in our people, storytelling and experiences.”
“ESSENCE Fest is the pinnacle of Black cultural celebration and reverence, and we’re excited to expand our decadelong partnership,” added Jill Estorino, president and managing di…
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